I’m currently reading two books about how to market your novel. These both mostly focus on building your platform. “Sell Your Book Like WildFire” and “Your First 1000 Copies” both have similar content but their approach is entirely different.
Your First 1000 Copies is a very fun seemingly up to date book for having been written in 2013. This focuses on taking down your fears about marketing and making connections with people.
Sell Your Book Like WildFire has a very step by step approach to keep you moving forward. To me, it seemed less up to date but was written in 2012.
Both of these books motivate me greatly and I would recommend them. I personally like ‘Your First 1000 Copies’ more because of his writing style but I can see either beeing more useful depending on the style you like the most.